Generally speaking, long-form content is usually more than 3,000 words but no definition would perfectly describe it. Our experience shows that blog posts with over 3,000 words indeed do better as long as they’re written sensically and without fluff. Long-form content is better for obtaining backlinks and including internal links than short-form content. Now, long-form content won’t be suitable for every situation, especially when the topic is simple and doesn’t require thousands of words to explain it.
If you haven’t developed and tested a mobile site or responsive site yet, this is the year to do it. To measure core web vitals, you might use the Chrome User Experience report, PageSpeed Insights or the Core Web Vitals report on Google’s Search Console tool suite. Cumulative Layout Shift or CLS also deals with webpage loading from a user’s perspective, however this metric doesn’t measure time.
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- This platform allows you to monitor how Google perceives your website and provides valuable insights into keyword performance, indexing issues, and backlink data.
- If a reader expands one of those questions, whichever page is answering that question now ranks higher than the #2 result in Google.
- Local SEO focuses on optimizing your website and online presence to show up in local search results.
- We write a high volume of high-quality content and publishalmost daily.
- After adding the structured data to your website’s HTML, validate it using Google’s Rich Results Test tool to ensure accuracy.
Here is an answer to your question “How to improve a website’s Google ranking” Let’s look at some core strategies to improve a website’s Google ranking. Join the best and brightest local SEO experts and start driving traffic to your sites at scale. It is also essential to submit sitemaps through the Search Console so that Google can crawl your site properly. Additionally, check the Coverage report often to fix any location-specific crawl issues that may arise.
“And I’ve seen where people do research and say, ‘I’ve figured out that if you have a lot of branded searches…’ That’s kind of valid in some sense. Danny explained that independent sites and their topic areas vary widely which complicates applying a single algorithmic solution to help them all. That explains why Google keeps saying they’re making incremental changes.
Aim to collect a substantial number of positive reviews over time. The more reviews you have, the more likely your business will rank higher in local search results. Track your keyword rankings over time using Semrush’s Position Tracking tool. Other kinds of SERP features do not have keyword ranking positions. Because they’re extra elements that aren’t based on standard ranking factors. Keyword rankings are both the goal and a measure of success in search engine optimization (SEO).
SEO for SaaS: 7 best practices to drive growth
Before jumping into this post, it is important to first comprehensively understand what a search “algorithm” is and how Google works – let us begin. To analyze broken links, open all the results and scan every page utilizing the Check My Links plugin. Once you find one, write an email to the site owner regarding the dead link and request to replace it with your active page. With this process, instead of publishing an infographic and begging some other people to share it, you are pushing them to release it on their website in exchange for unique content. Additionally, you can utilize Google reverse image search, use Google and Twitter to get more posts. You can track up to 10,000 keywords in Rank Tracker (according to your plan).
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However, some subjects, like buyer’s guides, top lists, and sometimes definitions and explanations indeed require longer pages and posts. According to Backlinko, long-form content gets 77.2% more links than short articles, making it great to SEO Anomaly get backlinks. Unlike Ahrefs, these tools update your ranking info daily and even inform you by email about changes. A higher ranking means you’re doing something well and vice versa.
To measure and improve these metrics, use tools like Google PageSpeed Insights and Lighthouse. These tools will analyze your page and provide specific recommendations for improvement. Limor brings 20 years of SEO expertise, focusing on Technical SEO, JavaScript rendering, and mobile optimization.